Career Trek

New Media Entrepreneurship

Program Overview

Television, video and multimedia industries require personnel who are able to work as a member of a production team and as a self-starting individual who takes initiative and responsibility for production work.

While at Learning Agents eStudio, students will learn what it's like in a working multimedia production environment as well as what owning your own multimedia business is like.

Students will learn basic technical skills in photography, audio recording and editing, video production as well as website creation. Because communication is a vital part of the New Media industry as well as business ownership, students will also take on the roles of writers, interviewers, interviewees, profile recruiters and project planners.

Throughout the program students will practice organizational strategies such as brainstorming, mind mapping, and story-boarding. They will be encouraged to work both in groups and as individuals.

Program Overview | Resources and Links

[Week 1] [Week 2] [Week 3] [Week 4] [Week 5] [Week 6] [Week 7] [Week 8] [Week 9]
[Week 10] [Week 11] [Week 12] [Week 13] [Week 14] [Week 15] [Week 16]




Week 1: Introduction to New Media Entrepreneurship

  • Introductions
  • Gather information from students
  • Background of Learning Agents Inc and Staff
  • Showcase projects
  • Capture interviews
  • Program Overview

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    Related Links:
    Lori Dyck, Interactive Director/Business Owner
    Chris Clarke, Creative Director/ Business c-owner



    Week 2: Basics of digital photography

  • Terminology: Lens, focus, digital zoom, optical zoom, mega pixels, etc
  • Framing, color, lighting, flash & shadows
  • Show some examples and resources
  • Take photos
  • Editing Software
  • Importing, scanning, editing, saving as

    For more digital photography lessons and activities, visit Adobe Digital Kids Club

    Wendell Phillips
    William Au
    Curtis Carlson
    Tim Hellsten

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    Week 3: Basics of audio recodring

  • Terminology: microphone, decibels, waveform, frequesny, amplitude, volume, etc
  • Microphone placement
  • Recording devices
  • Editing software (Audacity, Garage Band)
  • Importing, editing, saving as
  • Audio for video, studio situations

    For extra tutorials and lessons for Audacity, visit Audacity Manual - Tutorials or Guides and Tutorials - Audacity.

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    Week 4: Basics of video (Shooting)

  • Terminology: depth of field, motion blur, shaky cam, etc
  • Use of video; broadcast vs. web
  • Interview set-ups (recap on framing, light, color temp)
  • Lighting, white balance
  • Record video

    To learn more about digital video made easy, visit Adobe Digital Kids Club - Video

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    Week 5: Basics of video (editing, post-production)

  • Terminology: cut, fade, dissolve, slate, etc
  • Editing Programs (Windows Movie Maker, iMovie, Flip video)
  • Capturing video
  • Making edits
  • Adding titles, transitions and FX
  • Saving / exporting

    To learn more about digital video made easy, visit Adobe Digital Kids Club - Video

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    Week 6: Introduction to Web 2.0, social software and media literacy

  • Terminology: social networking, online community, profile, spam, etc
  • Internet safety and security
  • Your digital identity
  • Understanding what we see and hear
  • Gauging 'target audience'

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    Week 7: Basics of HTML

  • Terminology: font, browser, banner, navigation, tags, HTML, etc
  • Tools of the trade (Dreamweaver, Frontpage, BBedit, etc)
  • Directory based structure
  • Basic coding exercise
  • Design guidlines
  • On paper design / anatomy of a website

    For online lessons on HTML, you can visit IPL KidSpace and/or HTML Basics 101

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    Week 8: Development of HTML website

  • Terminology: CSS, embed, hosting, etc
  • HTML tables
  • Navigation creation
  • Content Development
  • Embedding audio & video
  • Hosting account registration
  • Uploading a website

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    Week 9: Master Project Development & Planning

  • Terminology: ePortfolio, DBC, etc
  • Portfolios and ePortfolios
  • Content planning
  • Artefact gathering

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    Week 10: Interviewing Skills (Project Work)

  • Terminology: transcript, script, sound bite, etc
  • Working from a script, listening skills
  • Asking for soundbites, better answers
  • Recruiting and scheduling
  • Practice interviews
  • Continue work on Master Project

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    Week 11: Writing Skills (Project Work)

  • Transcribing an interview
  • Working from a transcript
  • Continue work on Master Project

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    Week 12: Studio Productions (Project Work)

  • Terminology: rolling, live, cue, chroma key, etc
  • Studio Positions
  • Recording of elevator speeches
  • Continue work on Master Project

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    Week 13: Post-production (Project Work)

  • Chroma Keying Elevator speeches
  • Continue work on Master Project

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    Week 14: Project Work)

  • Continue working on Master Project

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    Week 15: Project Work)

  • Continue working on Master Project

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    Week 16: Program Review & Wrap-up

  • Share Master Projects
  • Talk about NME Program

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